| Alan Cooper | |
|---|---|
| Born | June 3, 1952 San Francisco, California, USA |
| Known for | Visual Basic, user experience, interaction design, personas, Goal-Directed design, About Face, The Inmates Are Running The Asylum, VBX |
Alan Cooper (born 1952) is known for his role in humanizing technology through his groundbreaking work in software design. Widely recognized as the “Father of Visual Basic,"[1] Cooper is the author of the books, About Face 3: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed® design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products that address user’s needs.
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Alan Cooper grew up in Marin County, California. He attended the College of Marin, studying architecture. As a way to pay for college, he learned programming and took on contract programming jobs.[2] He left school to found one of the first microcomputer software companies.[3]
In 1975, as the first microcomputers became available, Alan Cooper founded his first company, Structured Systems Group (SSG), in Oakland, California. SSG’s software accounting product, General Ledger, was sold through ads in popular magazines such as Byte and Interface Age. This software was, according to the historical account in Fire in the Valley (by Paul Freiberger and Michael Swaine), “probably the first serious business software for microcomputers.[4]” It was both the start of Cooper’s career as a software author and the beginning of the microcomputer software business. Ultimately, Cooper developed a dozen original products at Structured Systems Group[5] before he sold his interest in the company in 1980.
Early on, Cooper partnered with Gordon Eubanks to develop, debug, document, and publish his business programming language, CBASIC, an early competitor to Bill Gates’ and Paul Allen’s Microsoft BASIC.[6] Eubanks wrote CBASIC’s precursor, BASIC-E as a student project while at the Naval Postgraduate School in Monterey, California with professor Gary Kildall.[7] When Eubanks left the Navy, he joined Kildall’s successful operating system company, Digital Research, Inc., in Monterey. Soon thereafter, Eubanks and Kildall invited Cooper to join them at Digital Research as one of four founders of their research and development department.[8] After two-years at DRI, Cooper departed to develop desktop application software on his own.
During the 1980s, Alan Cooper authored several business applications including Microphone II for Windows and an early, critical-path project management program called SuperProject. Cooper sold SuperProject to Computer Associates in 1984, where it achieved success in the business-to-business marketplace.[9]
In 1988, Alan Cooper created a visual programming language (code-named “Ruby”) that allowed Windows users to build “Finder”-like shells. He called it “a shell construction set."[10] After demonstrating Ruby to Bill Gates, Microsoft purchased it. At the time, Gates commented that the innovation would have a “profound effect”[11] on their entire product line. Microsoft decided not to release the product as a shell for users, but rather to transform it into a professional development tool by marrying it to their QuickBASIC programming language. They called the product Visual Basic. This groundbreaking software proved to be the key that unlocked Windows for widespread business application development.
Cooper’s dynamically installable control facility, which became famous as the “VBX” interface, was an important component of "Ruby". This innovation allowed any 3rd party developer to write a widget (control) as a DLL, put it in the Visual Basic directory, and Visual Basic would find it, communicate with it, and present it to the user as a seamless part of the program. The widget would appear in the tool palette and appropriate menus, and users could incorporate it into their Visual Basic applications. The invention of the “VBX” interface created an entire new marketplace for vendors of these “dynamically installable controls.” As a result of Cooper’s work, many new and existing software companies were able to take advantage of the booming Windows software market in the 1990s.
The first book ever written about Visual Basic, The Waite Group’s Visual Basic How-To by Mitchell Waite, is dedicated to Alan Cooper.[12] In his dedication, the author calls Cooper the “Father of Visual Basic.” This nickname has often served as Cooper’s one-line resume.
In 1994, Bill Gates presented Cooper with the first Windows Pioneer Award for his contributions to the software industry. During the presentation, Gates took particular note of Cooper’s innovative work creating the VBX interface.[13]
In 1998, the SVForum honored Cooper with its Visionary Award.[14]
Early in his career, Cooper began to critically consider the accepted approach to software construction. As he reports in his first book, he believed something important was missing—software authors were not asking, “How do users interact with this?” Cooper’s early insights drove him to create a design process, focused not on what could be coded but on what could be designed to meet users’ needs.[15]
In 1992, in response to a rapidly consolidating software industry, Cooper began consulting with other companies, helping them design their applications to be more user friendly. Within a few years, Alan Cooper had begun to articulate some of his basic design principles. With his clients, he championed a design methodology that puts the users’ needs first. Cooper interviewed the users of his client’s products and discovered the common threads that made these people happy. Born of this practice was the use of personas as design tools. Cooper preached his vision in two books.[16] His ideas helped to drive the user experience movement and define the craft that would come to be called “interaction design.”
Cooper’s best-selling first book, About Face: The Essentials of User Interface Design, was first published in 1995. In it, Cooper introduces a comprehensive set of practical design principles, essentially a taxonomy for software design. By the second edition, as the industry and profession evolved, “interface design” had become the more precise “interaction design.” The basic message of this book was directed at programmers: Do the right thing. Think about your users.[17] The book is now in its third edition, entitled About Face 3: The Essentials of Interaction Design, and is considered a foundation text for the professional interaction designer.
In his 1998 book, The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity, Alan Cooper outlined his methodology, called Goal-Directed design, based on the concept that software should speed the user towards their ultimate goal, rather than ensnaring them in computer minutiae.[18] In the book, Cooper introduced a new concept that he called personas as a practical interaction design tool. Based on a brief discussion in the book, personas rapidly gained popularity in the software industry[19] due to their unusual power and effectiveness. Today, the concepts of interaction design strategy and the use of personas have been broadly adopted across the industry. Cooper directs the message of his second book to the businessperson: know your users’ goals and how to satisfy them. You need interaction design to do the thing right. Cooper advocates for integrating design into business practice in order to meet customer needs and to build better products faster by doing it right the first time.
As the field of interaction design has matured, so has Cooper’s message. Alan Cooper’s current focus is on how to effectively integrate the advances of interaction design with the effectiveness of agile software development methods. Cooper regularly speaks and blogs about this on his company’s website.
Today, Cooper is the President of Cooper (formerly Cooper Interaction Design), a leading interaction design consultancy in San Francisco, California. The company helps clients tackle interaction design challenges and offers training courses in software design and development topics, including their Goal-Directed design (under the CooperU brand).
Alan Cooper lives in Menlo Park, CA (in Silicon Valley). His wife, Susan Cooper, played an important role in the creation and growth of Cooper (the company). They have two adult sons. Alan Cooper writes about his varied interests via his personal blog at mralancooper.com.
| Preceded by JoAnn Hackos |
ACM SIGDOC Rigo Award 2004 |
Succeeded by – |